Articles & Resources
Practical guides for businesses making decisions about websites, hosting, marketing, ecommerce, advertising and lead generation.
Choose the area you need to improve
Use our guides to understand your options, plan a project, brief a supplier or improve something that is already running.
Each resource focuses on a specific business problem and gives you useful information before you make a decision.
B2B Lead Generation: Build a System Your Sales Team Can Use
A practical guide to building a usable B2B lead generation system, from ICP definition and prospect research to outreach, follow-up, CRM tracking and reporting.
Outsourced Graphic Design: Brief Better, Reduce Revisions and Stay on Brand
A practical guide to outsourced graphic design, covering better briefs, brand consistency, revision control, retainers, project work, file handover and workflows.
SEO vs Paid Advertising: Where Should Your Budget Go?
A practical comparison of SEO and paid advertising, covering search intent, speed, cost, landing pages, tracking, budgets and how both channels can work together.
Selling on Amazon UK: Costs, Compliance, Logistics and Launch Strategy
A practical guide to selling on Amazon UK, covering Seller Central, FBA, fees, compliance, listings, Brand Registry, advertising, fulfilment and margins.
Managed Website Hosting: Uptime, Backups and Support Explained
A practical guide to managed website hosting, covering uptime, backups, SSL, DNS, migrations, performance, security, business email and ongoing support.
Business Website Planning: From Brief to Launch
A practical guide to planning a business website from brief to launch, covering structure, platform choice, SEO, mobile performance, hosting, ownership and support.
Marketing Management That Keeps the Work Moving
A practical guide to marketing management, covering planning, campaigns, content, social media, paid media, lead generation, reporting and monthly workflows.
Need help putting any of this into practice?
DigiAfrica can help with websites, hosting, digital management, design, lead generation and ongoing marketing.