Marketing management for your business
Ongoing marketing support to keep content, campaigns, social activity and reporting planned and moving.
DigiAfrica helps coordinate the regular work, clarify who is responsible for what and keep marketing activity connected to the business goals behind it.
What ongoing marketing management covers
A marketing retainer works best when the monthly responsibilities are clear.
We agree the channels, content volume, campaign work, reporting and approval process that sit inside the selected package. Work that is not listed in that scope is treated separately rather than quietly becoming part of the retainer.
The currently published packages focus heavily on social-media activity, with additional support depending on the selected tier and add-ons.
Channel scope and monthly workflow
Typical monthly workflow
1. Plan. Confirm the priorities, campaigns, content and any deadlines for the period.
2. Prepare. Create or coordinate the agreed posts, captions, blog content, email or campaign material within scope.
3. Approve. Client feedback and approvals need to arrive by the agreed deadlines so scheduled activity can go out on time.
4. Publish and manage. Run the approved activity across the channels included in the package.
5. Review. Look at the useful performance signals and decide what should continue, change or stop.
Channel scope
Social media, email, content, search/SEO work and paid advertising are not assumed to be identical across every package. The quote or package needs to state exactly which channels and activities are included.
Reporting, approvals and paid media
Reporting
Reporting should show what was done, what happened and what needs attention next. Raw reach or impression numbers are not treated as the same thing as qualified enquiries or sales.
Approvals
The client remains responsible for approving claims, offers, prices and campaign material before publication. Delayed approvals can affect the publishing schedule.
Paid advertising
Advertising spend is billed separately from management fees. The currently published Premium package includes Meta, Google and LinkedIn Ads setup and management. The separate Ad Management Add-On is R5 000 per month for up to two platforms and is used where paid-media management is not already included in the selected package, or where additional agreed paid-media scope is required.
The page currently recommends a minimum ad budget of R3 000 per month. Ad creative, landing pages, photography, video and extra design can be quoted separately where needed.
SEO and search visibility
SEO or search work is only included where it is explicitly listed in the agreed scope. A social-media package should not be read as automatically including a full SEO programme.
Social Media Management
Monthly social media packages for businesses that need consistent posting, professional captions, platform setup, and ongoing account management.
Basic
R5 500
per month
- LinkedIn, Facebook & Instagram setup
- 3 posts per week
- 12 posts per month
- Professional captions with hashtags
- Message & comment responses
Standard
Popular
R12 500
per month
- LinkedIn, Facebook & Instagram setup
- 6 posts per week
- 24 posts per month
- Professional captions with hashtags
- 1 blog post per month
- Personal LinkedIn profile building
Premium
R26 500
per month
- 8 posts per week
- 32 posts per month
- Message & comment responses
- 2 blog posts per month
- Personal LinkedIn profile building
- Meta, Google & LinkedIn Ads setup and management
- Ad spend billed separately; campaign scope confirmed in the agreed monthly scope
Ad Management Add-On
R5 000
per month
For businesses that want paid ads managed alongside a social media package where paid-media management is not already included, or where additional agreed paid-media scope is required.
- Up to 2 ad platforms managed
- Meta, Google, or LinkedIn Ads
- Up to 4 campaign setups per month
- Audience, keyword, and targeting setup
- Ad copy and campaign setup
- Regular campaign optimisation
- Daily spend checks
- Monthly performance summary
Lead Conversion Add-On
From R2 200
per month
For businesses that want help turning enquiries into real conversations. This is quoted as an add-on to the selected marketing package, with the lead volume, channels, response process and handover responsibilities confirmed before work starts.
- R2 200/month for Basic and Standard
- R4 400/month for Premium
- We learn your services
- We help handle lead follow-up
- Built to reduce your admin load
Ad budgets are billed separately. We recommend a minimum ad budget of R3 000 per month. Ad creative, landing pages, photography, video, and extra design work can be quoted separately where needed.
Need a clearer marketing plan?
Tell us which channels you are using, what your team can handle internally and where the marketing process keeps slowing down. We can help define the right monthly scope before work starts.
For recurring creative work, see Digital Design. For prospect research and outreach support, see Lead Generation. For a deeper look at planning, channels, reporting and monthly workflows, read our Marketing Management in South Africa guide. You can also browse Articles & Resources.